Meetings Matter

                                                               me                                                                                gahu
Ever since the AIG meetings scandal motivational speakers, event planners and the hospitality industry have had a tough time of it. Along with the scrutiny of money spent on face-to-face meetings came increased use of webinars, teleseminars and virtual conferences.

So what’s the problem?


As the kickoff convention speaker for the Georgia Association of Healthcare Underwriters recently (GAHU) I arrived the night before my keynote was scheduled. This group has been through the mill the past three years dealing with the Health Care Reform Bill (ya’ think?) and other major industry changes. If anyone needed uplifting it was definitely this group!

Having dinner with several attendees was priceless. During the course of conversation one of the convention sponsors happened to mention a new product they had available that perked much interest from agents at the table. Several fried shrimp later there was an atmosphere of renewed hope that seemed to permeate the whole group.

The next morning during my presentation it was a hoot to see my dinner companions’ faces as I quoted fun scoop ‘n’ stuff from the night before. Using interactive exercises, live piano music and a heavy dose of humor, the energy level raised the roof as GAHU members laughed & learned more about each other, gained ideas to boost their business, sang along to Piano Man and kicked it up in a chorus line that ended in a standing ovation!

Connection. Communication. Impact.

Face-to-face meetings are essential to maximize impact. Marcus Buckingham, one of the leading management gurus, says the biggest challenges for managers today is they don’t know their people. They don’t know what motivates and engages them because there are too many virtual employees and virtual meetings. Managers think they can lead through technology but it doesn’t work.

Meetings matter.

When are you meeting with your old client/new employee/difficult colleague?





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3 Responses to “Meetings Matter”

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  2. Mike Turner Says:

    Excellent analysis of the problem developing with webinars and teleseminars. Keep up the good work!

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