Archive for August, 2015

Funny Stuff Happens When You Mix Up The Generations

August 26, 2015
                                                                              Doing the YMCA thing
Legal waiver: There were no alcoholic beverages involved in the taking of this photo.
This was the scene at a recent conference for the Texas Association of Convention & Visitors Bureaus (TACVB.org) where I was the closing keynote speaker. After three days of serious sessions about the travel and tourism industry these folks were ready for some serious fun.
centers around standing out from the crowd to succeed in today’s marketplace and I emphasize points by playing popular songs on the piano. (OK, to be clear…this is not me playing piano with a flaming shoe).
This audience spanned across four generations from Millennials to Baby Boomers and since the client had said there were major challenges working together,
we set out to prove differently.
A key point in the presentation is about innovation.
                                                                                   Great teamwork!
I divided the audience into teams with all four generations in each team and told them to perform the song “Yellow Rose of Texas” in the most creative way possible. The only rule was to listen to ideas from each generation.
OMG! Talk about funny! Talk about creativity at it’s best! Old song, new interpretation, impressive results.
For this group of destination marketers we discussed how to make their area shine by highlighting unique and exciting things to do and see. One idea was to feature the colorful Hispanic culture with its lively energetic music, so we ended the program with reps from each generation on stage banging tambourines in tempo to a popular Spanish song. Olay! Oh yay!
                                                  Audience members participating in the music of ‘Malaguena’
Who says the generations can’t work together?
This is where you hear crickets…
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