Posts Tagged ‘Lady Gaga’

Stand Up & Stick Out!

October 14, 2015

Whether you like him or not, everyone knows the name Donald TrumpDonald Trump, host of the television series "The Celebrity Apprentice," mugs for photographers at the NBC 2015 Winter TCA Press Tour at The Langham Huntington Hotel on Friday, Jan. 16, 2015, in Pasadena, Calif. (Photo by Chris Pizzello/Invision/AP) He’s ‘that guy’ running for President that speaks his mind regardless of being politically correct. He’s unpredictable, bombastic, entertaining and arrogant.

AND……..he’s the candidate people talk about the most.

In the highly competitive entertainment industry, artists are vying for attention from the media, fans, recording labels, agents and producers. When they make it big, the next challenge is how to stay on top to avoid being forgotten. Lady Gaga appears in outrageous costumes, uses unique props to perform  and constantly finds innovative ways to make her entrance on stage.

In today’s marketplace with more companies competing for the same customer and more candidates looking to fill the same job, how do YOU stand out from the crowd?

Innovation. Do something different. Learn new ways of working, marketing, communicating. In this digital age we live in, calling people has become SO seventies. Reach out and touch someone – really. A personal phone call can make or break a deal because it’s simply being human.

As a keynote speaker I was talking to a company at their annual conference who said they have “Thank you Thursdays”. Employees hand write thank you notes to five people every week. Sometimes it’s to customers in appreciation of their business, sometimes it’s to coworkers for helping out with a project. Do you remember the last thank you note you received? 

Stand up and stick out. It will get you noticed by potential customers and bosses…….in a good way

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How the ‘L’ Word can Supercharge your Success

September 10, 2015

As a professional motivational speaker at corporate and association meetings, I hear a lot about challenges between the generations in the workforce today. From the Millennials who think they rule technology to the Boomers who think they’ve been there done that, each generation seems to have a “know-it-all” attitude, resulting in poor communications, tense work environment, lack of cohesive teamwork and decreased productivity.

Super stressful. SO not fun.

Recently I spoke to a group of franchisees for a national chain of dance studios and their conference theme was “Back to Basics”. It was about using a more human aspect in marketing, managing and working together to attract more customers, boost teamwork and thrive as a small business owner. We talked about building great relationships as a way to personalize business and maximize employee potential. Gershwin photo at piano Since my background consists of many years in the entertainment industry, I made an example of what Lady Gaga, Fred Astaire and George Gershwin have in common as successful entertainers………

Likability.

Even with her super star status Lady Gaga still personally connects with fans, Fred Astaire always had a smile on his face, George GershLady Gaga in white costume CROPPED (173x260)win was humble about his talents as a pianist/composer.

When people like you they’re willing to help, do business with you, hire you, follow  you, be influenced by you, recommend you, buy your stuff, listen to your opinion, learn from you, bring you purple M & M’s.

In today’s marketplace we all have to learn new ways of working to stay ahead of the competition whether you’re 24 or 64 but, it takes humility to be teachable and it’s easier to play the “know-it-all” game. The problem is – no one likes a Know-It-All.

Get with the program and get back to basics.

Be the ‘L’ word.

Being A Little Crazy Could Be Your Big Success

August 27, 2014

Recently I received a call from American Express asking if I would be the keynote speaker at their annual meeting in Chicago. The man explained the purpose of the event was to unite major clients with Amex staff to collaborate and communicate.            American Express brand logo

United Airlines is one of their biggest clients and in the TV ads for United they use the theme from Gershwin’s Rhapsody in Blue. It’s quite cool. Watch video HERE.

The man from American Express asked if I could create a program to include some of the Rhapsody with a relevant motivational message for his group. (I play the piano during my speeches) Errrrrr sure, said I. Just give me a couple of hours and I’ll send you an outline. (Gulp! I hadn’t played that music in 30 years)

Lady Gaga leg on piano with fireMy presentation on extraordinary performance in the workplace refers to Lady Gaga and how the wild costumes and bizarre stage acts resulted in her fame and fortune. She stands out from the crowded entertainment industry by constant creativity and innovation. George Gershwin composed amazing music using a unique combination of a classical style infused with jazz chords and irregular tempos. Unheard of at the time. 

I called the man from American Express with a program titled “From Gershwin to Gaga: Extraordinary Performance is the New Norm for Changing Times!” He loved it.

Whether it’s your resume, an office project, team work or an interview, get a little crazy. Think outside the proverbial box. Search the internet, brainstorm ideas and run with something different.

Sticking out from the crowd will get you noticed….and you don’t even have to play the piano.

Change your Tune, Change your Life!

May 19, 2014
Speaking in Chicago last week made me grateful
for the four seasons in Texas: Nearly summer, summer, still summer, Christmas.
Lady Gaga with her foot on piano?
No, me.
The people up there have had six months of horrific winter that left them stir crazy and ready to laugh ‘n’ learn from my program on Change. 300 ladies attended the annual Women’s Initiative Forum hosted by Itasca Bank and they were a hoot!

We talked about discovering your passion to live life on purpose; to view change as opportunity and grab it fearlessly; to learn new things,

Theresa Behenna?
 No, Lady Gaga..

to persevere and connect with other people to help realize your goals/dreams.

I demonstrated how I’ve had to keep current to stay employed as an entertainer…..learning to play music by Lady Gaga copying her style with one foot up on the piano was a bituva stretch – in more ways than one (aaaargh!)

NSA logoUpon deciding to become a professional speaker back in 1998 it was a HUGE change that I knew I couldn’t do by myself so I joined the Houston chapter of the National Speakers Association where I met people that became my mentors, coaches and teachers.     

In order to make changes in your life, ignore the negative tune in your head that says “You’re not good enough” and replace it with an “I can do that!” attitude. Surround yourself with people that can help you take one small step at a time.

What’s the song in YOUR head? Is it “Crazy” (Patsy Cline) or the theme from “Rocky?”

Trashy, Sleazy, Desperate: What Would You Do To Get Noticed?

September 6, 2013
miley
Robin Thicke & Miley Cyrus


It was the talk of Twitter,
the buzz of the moment,
a media frenzy….
Miley Cyrus’s performance at the Video Music Awards was nothing short of shocking. 

With her lewd gestures, tongue out, half naked, Miley showed the world she is no longer the Disney channel girl who was adored by millions of teens.

 Talk about a brand change.

 In my motivational speeches on Extraordinary Performance I talk about what it takes to reach the next level of success and how we need to keep learning and changing the way we work. In today’s competitive market we need to stand out from the crowd to get the job/client and keep the job/client.

Does this mean we have to strip off our clothes and act vulgar?     (OK, don’t answer that)

Successful people don’t need to shock anyone. They are self confident, open minded yet consistent with their brand/image.

Miley Cyrus looked like she wanted to win the sleaze award at VMA to outdo Lady Gaga and the all star line up.  

Or was she just desperate for attention?

Grab the attention of your boss/client by delivering excellence. Every time. Every interaction. Every day.  

 Now THAT’S Extraordinary Performance that won’t make the tabloids but WILL get you noticed………………..in a good way. 

New You for the New Year: Botox or Bacon?

January 21, 2013
gaga
Lady Gaga 

HOW FEARLESS ARE YOU?

Do you like trying new things? Meeting new people? Change?  

speaking ewiStepping outside our comfort zone to learn a new computer program, try a new hair style, give a presentation or going out solo, can be so scary it paralyzes any action.
 
 
 
 
 
No action =  No progress = Stuck.

As the after dinner speaker for Executive Women International last week, I told the story of when I was touring the world playing piano and how I had to constantly learn new music to stay employed…just like we all need to learn new ways of working to succeed in today’s economy.

The story ends with me playing Lady Gaga‘s song ‘Paparazzi’ – and yes, standing with foot up on the piano. Elegant? Not so much.
The pleg on piano
oint is we all need to emulate Lady Gaga’s FEARLESSNESS to be extraordinary to get the job/keep the job, get the client/keep the client in today’s competitive marketplace.

 
Mediocre = Unemployed.
 

Lady Gaga is constantly shocking people with outrageous costumes  (bacon dress pictured), edgy videos, new music, wild hair do’s and spectacular shows to stand out from the competition. She’s not afraid what people think.                                                                                                                     baby

What are YOU doing to rebrand, refresh & rejuvenate  this New Year?

It doesn’t need to involve botox or bacon (unless you want it to).
You don’t even ha
ve to see the whole picture (it could be overwhelming).
Just take that first baby step because after that,
I promise, it gets easier.

Bold. Courageous. FEARLESS. You were Born This Way.

Check out Theresa’s demo video!

http://www.youtube.com/watch?feature=player_detailpage&v=J9DSw_AHVyI

Healthcare, Resilience and All That Jazz

May 15, 2012
 
 Speaking to the New Orleans Association of Health Underwriters  was cool on many levels…
NOAHU hosts an annual Benefits Expo for their members with  sponsors like United Healthcare, Blue Cross Blue Shield at exhibition booths providing all the latest in health care info. Industry speakers in the morning spouted stats ‘n’ facts relevant to this group and I learned some alarming news on obesity and Type 2 Diabetes in this country and how it will affect health care costs for us all moving forward.
 
Needless to say these folks are not happy campers in the Obama Care field.
 
But…
 
After my lunchtime keynote on “Learn from Lady Gaga: Extraordinary is the New Norm!”  they WERE happy campers feeling glad they attended the expo and leaving with new ideas & fresh motivation
(OMG! such shameless self promotion)
 
Cool Level # 1.
 
NOAHU’s President Rina Tikia & Treasurer Jennifer Toupes were two fine examples of New Orleans southern hospitality at its best. Monday night they took me and another speaker from Baltimore out to dinner at The Palace Cafe in the heart of downtown. I was amazed and delighted how crowded and lively the whole place was after the double whammy of Katrina followed by the BP spill. People were still coming in for dinner at 10 p.m. when we left! (Houston is such a snooze fest on Mondays – what about your city?)
 
Cool Level # 2.
 
I was taken on a whirlwind daytime tour by an old friend Marc Lenoir who has been working there for the past 8 years. Marc is from Belgium and drives like Batman in a BMW (ergo the word ‘whirlwind’) We drove throughout the city and surrounding areas at the speed of lightening but I was once again struck by the number of people I saw on Bourbon Street and around Jackson Square. Tourism is alive and well and once again thriving in New Orleans. Let the good times roll on!
 
Cool Level # 3.
 
From healthcare underwriters & major companies to shopkeepers & small businesses, ‘Nawlins adds a new image to its renowned brand of jazz and food – RESILIENCE.
 
Your success depends on the ability to persevere through the storms of competitive  chaos and the spillover effect of economic turbulence.
 
 Oh When The Saints Come Marchin’ In…………Who Dat???

Why you need fans GaGa over you

March 12, 2012

As a motivational speaker at conferences around the country I need to stand out from the crowded speakers circuit to be in demand. I do that by playing the piano during my presentations on peak performance  and since music is a universal language that energizes people of all ages and cultures, I’m usually booked as the opening keynote.

The five principles of learning to master the piano are the same ones that apply to be successful at work: Passion, Persistence, Attitude, People and Focus.

Ready to rock?

Passion

The beginning of all motivation. Every rock star, athlete and billionaire  started out with one thing in common – they had a passion for what they do.  Fear and money are both great motivators and perceived obstacles. Taking small steps outside your comfort zone towards that dream job/new business can open up a world of opportunities.  

Persistence

Most people give up too easily… at the first sign of difficulty they’re outta there. In Malcolm Gladwell‘s book ‘Outliers’ he writes how Bill Gates and The Beatles each took 10,000 hours worth of practice to reach the levels of excellence they did.  Think Lady Gaga was an overnight success? Not! She started playing piano when she was four. It took 10 years for me to play pop music worth listening to without sounding like a total dweeb.

Attitude

In today’s economy you have to be extraordinary to get the job/client and keep the job/client. This means constantly learning new ways of working. Translation: stay teachable. The days of managers that Know-It-All and We’ve-Always-Done-It-This-Way are SO over. Baby Boomers and Traditionalists need to learn about the latest gizmos from Gen X & Y who in turn need to learn about professional communications. Multi-millionaire Lady Gaga has the ultimate attitude of being willing to change by re-inventing herself almost every week with outrageous costumes, creative videos and spectacular sets. (You gotta get a load of this boomer standing up with one foot on the piano playing ‘Paparazzi’ during her keynotes!)

Stay humble and likeable. Mark Pincus CEO of Zynga a hugely successful online game company, says the main attribute he looks for when hiring is humility because it means someone is both approachable and open to new ideas. Managers that recognize employees for a job well done boost productivity, teamwork and morale. Lady Gaga is constantly thanking her fans that she affectionately calls ‘little monsters’. People buy from people they like. Having peeps gaga over you = cha ching!

People

Mark Zuckerberg, Donald Trump and Lady Gaga realized early on they needed other people to help them be successful so they each had mentors. For your organization to achieve goals great teamwork is essential and mentoring the younger generations is key. For your small business to thrive, brainstorm with peers in the industry for fresh ideas and solutions to challenges. Join group discussions on Linked In to stay current in your field, create a buzz about your biz on Facebook and post Tweets of value to your Twibe.

Focus

When I was offered the opportunity to audition for Coca Cola to perform at the 2006 Winter Olympics, I did nothing else for three days but focus on  winning. Through research I found out who was going to be in the audience in Italy and practiced piano relentlessly to WOW the judges in Houston within 30 seconds. To stay ahead of your competition today pay attention to changing market trends and keep up with technology to provide speedier customer service.  Focus on goals but stay open to new ideas.

I’m honored to say I bought home the Olympic gold (OK, so it’s a chocolate medal).

Got goals?

Get fans.