Posts Tagged ‘marketing’

Stand Up & Stick Out!

October 14, 2015

Whether you like him or not, everyone knows the name Donald TrumpDonald Trump, host of the television series "The Celebrity Apprentice," mugs for photographers at the NBC 2015 Winter TCA Press Tour at The Langham Huntington Hotel on Friday, Jan. 16, 2015, in Pasadena, Calif. (Photo by Chris Pizzello/Invision/AP) He’s ‘that guy’ running for President that speaks his mind regardless of being politically correct. He’s unpredictable, bombastic, entertaining and arrogant.

AND……..he’s the candidate people talk about the most.

In the highly competitive entertainment industry, artists are vying for attention from the media, fans, recording labels, agents and producers. When they make it big, the next challenge is how to stay on top to avoid being forgotten. Lady Gaga appears in outrageous costumes, uses unique props to perform  and constantly finds innovative ways to make her entrance on stage.

In today’s marketplace with more companies competing for the same customer and more candidates looking to fill the same job, how do YOU stand out from the crowd?

Innovation. Do something different. Learn new ways of working, marketing, communicating. In this digital age we live in, calling people has become SO seventies. Reach out and touch someone – really. A personal phone call can make or break a deal because it’s simply being human.

As a keynote speaker I was talking to a company at their annual conference who said they have “Thank you Thursdays”. Employees hand write thank you notes to five people every week. Sometimes it’s to customers in appreciation of their business, sometimes it’s to coworkers for helping out with a project. Do you remember the last thank you note you received? 

Stand up and stick out. It will get you noticed by potential customers and bosses…….in a good way

OPEN HAPPINESS

October 17, 2013

Coca Cola can
It seems like Coca Cola has been around forever.
It’s brand is recognized around the world and although it may taste different in some countries (less sweet in Europe, sweeter in Thailand),
the product is a classic.
The marketing powers that be within Coca Cola tried experimenting with the image to keep up with changing times and appear hip and cool. Consumers didn’t like it so they reverted back to the simple timeless look as pictured.

Remember their slogan “It’s the Real Thing“?
(Part of the song ‘I’d Like to Teach the World to Sing in Perfect Harmony’ that I played every night at the 2006 Winter Olympics when I was hired by Coca Cola to entertain their VIP clientele)

Their new slogan is “Open Happiness“.

Cartoon happy people

I find that interesting. If Coca Cola is keeping up with the times then it tells me that more and more people simply want to be happy. It makes me wonder about how many unhappy people there are around. And I wonder how many people think they can ‘get’ happy?

Happiness comes from within. As a motivational speaker that tries to walk her talk, I’ve discovered that focusing on everything good in my life helps maintain a positive outlook, decrease stress and have a pleasant disposition (except when I miss an easy tennis shot?) Research shows that people who are physically active, socially engaged and eat healthy are among the happiest people in our society today.

And that’s the real thing.

Why you need fans GaGa over you

March 12, 2012

As a motivational speaker at conferences around the country I need to stand out from the crowded speakers circuit to be in demand. I do that by playing the piano during my presentations on peak performance  and since music is a universal language that energizes people of all ages and cultures, I’m usually booked as the opening keynote.

The five principles of learning to master the piano are the same ones that apply to be successful at work: Passion, Persistence, Attitude, People and Focus.

Ready to rock?

Passion

The beginning of all motivation. Every rock star, athlete and billionaire  started out with one thing in common – they had a passion for what they do.  Fear and money are both great motivators and perceived obstacles. Taking small steps outside your comfort zone towards that dream job/new business can open up a world of opportunities.  

Persistence

Most people give up too easily… at the first sign of difficulty they’re outta there. In Malcolm Gladwell‘s book ‘Outliers’ he writes how Bill Gates and The Beatles each took 10,000 hours worth of practice to reach the levels of excellence they did.  Think Lady Gaga was an overnight success? Not! She started playing piano when she was four. It took 10 years for me to play pop music worth listening to without sounding like a total dweeb.

Attitude

In today’s economy you have to be extraordinary to get the job/client and keep the job/client. This means constantly learning new ways of working. Translation: stay teachable. The days of managers that Know-It-All and We’ve-Always-Done-It-This-Way are SO over. Baby Boomers and Traditionalists need to learn about the latest gizmos from Gen X & Y who in turn need to learn about professional communications. Multi-millionaire Lady Gaga has the ultimate attitude of being willing to change by re-inventing herself almost every week with outrageous costumes, creative videos and spectacular sets. (You gotta get a load of this boomer standing up with one foot on the piano playing ‘Paparazzi’ during her keynotes!)

Stay humble and likeable. Mark Pincus CEO of Zynga a hugely successful online game company, says the main attribute he looks for when hiring is humility because it means someone is both approachable and open to new ideas. Managers that recognize employees for a job well done boost productivity, teamwork and morale. Lady Gaga is constantly thanking her fans that she affectionately calls ‘little monsters’. People buy from people they like. Having peeps gaga over you = cha ching!

People

Mark Zuckerberg, Donald Trump and Lady Gaga realized early on they needed other people to help them be successful so they each had mentors. For your organization to achieve goals great teamwork is essential and mentoring the younger generations is key. For your small business to thrive, brainstorm with peers in the industry for fresh ideas and solutions to challenges. Join group discussions on Linked In to stay current in your field, create a buzz about your biz on Facebook and post Tweets of value to your Twibe.

Focus

When I was offered the opportunity to audition for Coca Cola to perform at the 2006 Winter Olympics, I did nothing else for three days but focus on  winning. Through research I found out who was going to be in the audience in Italy and practiced piano relentlessly to WOW the judges in Houston within 30 seconds. To stay ahead of your competition today pay attention to changing market trends and keep up with technology to provide speedier customer service.  Focus on goals but stay open to new ideas.

I’m honored to say I bought home the Olympic gold (OK, so it’s a chocolate medal).

Got goals?

Get fans.